Who Makes the Best Swiss Watch?

There are so many Swiss watch brands on the market but what are the best? Although Swiss made watches are known for their innovative quality there are a few notable brands that stand out a lot. Factors such as price, design, innovation, and reputation are key in what makes a great Swiss watch. Remember that when you’re buying a Swiss watch you’re not buying it to tell the time for you, it’s to make a statement of who you are.

Opinions will vary widely for most watch enthusiasts and that’s not to say that there might be some bias in this article. No one can really say who makes the best Swiss watch but here are my top 5 makes in my opinion. Most of these brands are highly trusted for making stellar watches for many, many years and have received lots of positive remarks by owners.


Audemars Piguet

Audemars Piguet have been making watches since 1875 and is one of the most trusted brands in Switzerland. The original founding family still runs the company and AP is one of the oldest Swiss watch manufacturers. Their rich heritage gives way to unparalleled tradition, excellence, and innovation in the industry. AP is known throughout the world and supported by many of the rich and famous. The Royal Oak collection is notable for being its most popular line of watches with a very distinct look.


International Watch Company is a notable manufacturer of great watches. Located in Eastern Switzerland and making watches since 1868 IWC is well known in the world of watchmaking. Although some may say their timepieces are a little overpriced they are still superb watches and have a place on this list.

Jaeger LeCoultre

Jaeger LeCoultre has been making watches since 1833 with an emphasis on innovation. JLC is a brand with hundreds of inventions and over a thousand calibres to its name, more than any other brand. They have won many awards for their innovation and design and is really set apart from all the rest. With 8 unique collections of timepieces JLC is a creative and technical force to be reckoned with.

Patek Philippe

Patek Philippe was founded in 1851 and is one of the most prestigious brands in the world today, known all over the world for its timepieces and movements. Patek Philippe is notorious for producing small amounts of its watches each year making them extremely rare. Still family owned it designs, produces, and assembles its watches with complete freedom. Patek Philippe is known for its independence, craftsmanship, rarity, aesthetics, and tradition of innovation. These exceptional watches are highly regarded in the watch community as one of the finest watchmakers.


Established in 1865 Zenith is a highly underrated brand. Zenith has had a rickety history due to some years of bad management and design but has since started to gain notoriety again by making superb classic sports watches. With 1,565 1st-place precision awards and still producing its movements in-house Zenith is slowly climbing the ranks as an exceptional competitor in the list of Swiss watch brands. High quality and great value Zenith offers a lineup of absolutely gorgeous watches.

Close Contenders




Hopefully this gave you a general idea of who makes the best Swiss watch. It really matters on preference, I personally think Breitling makes superb watches because of their unique chronographs and innovation but others may disagree. To each his own.

Learn more about Swiss watch brands at the homepage or read about the 5 most popular Swiss watches.


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